Professional Pastry Tools

Professional Pastry Tools

Professional Pastry Tools

Search Engine Marketing: Associations are King

"... The human mind ... operates by association of ideas, in accordance with some intricate web of trails the complexity ... trails, the detail of mental pictures, is impressive beyond all else in nature "1

Vannevar Bush
As We May Think, 1945

On The tricky thing about search engine marketing is that people shop, not for products or services you offered through search engines. In fact, I never shop for products or services you offer through search engines or any other type of marketing / advertising in the media for that matter.

Why?

Because people do not buy products, shop for a half-a-purpose, for the feelings of pleasure or stimulants, intelligence, for increasing opportunities, etc. In fact, their products and services are worth $ 0 ........ unless your products and services associated with a desired shape a-end and presented as such.

Creating partnerships for your next campaign Search Engine Marketing
In considering its next engine of search marketing campaigns and keywords you choose to select, is important to remember that people (non-business professionals) manifest the desired means for-a-purpose that they want most (if you are an observer careful), then marketing, advertising or business associations to tie people to their respective products. Therefore, it is important to 1) realizing that the salespeople depend on people first, 2) sellers must study people and understand what people really want and 2) you must create effective marketing content that tie "means a-end" products to the true desires of your target audience (s). These three steps will bring you closer to a more effective campaign search marketing.

Tying knots of partnership with effective content for your next Search Engine Marketing Campaign
Especially Content-free and useful (or entertaining) content is the powerful tool that creates partnerships for a campaign of search engine marketing. Content, whether text, video, podcasts or photos creates partnerships that help to convince people (or not to convince people) that their products or services could in a moment or another, helping them achieve desired half-an-end. If the end Germany's happiness, power, intelligence, success and a great love of life can tie the knots of relevant content between products and desires and convince visitors to your site to buy their products through its next marketing campaign search engine.

An example Localized Search Engine Marketing
Let's say you own a local donut shop and want to expand your business online with a campaign of search engine marketing. You've also been a matter of professional conscience and have taken the time to notice the associations that its customers have with donuts. For example, customers often associate donuts with the following:

  • Group Activities
  • Halloween Festivities
  • Games
  • Early Morning Meeting
  • Breakfast
  • Quick Food on the Go
  • Delicious Food on the Go
  • The sweetness and delicacy

These associations help people in some form or way of feeling that when they buy bagels that are contributing to their social life, traditions (ie Halloween), the fun and excitement, to gain more time for yourself and the satisfaction of the appetites for flavor.

These associations give people reasons to buy donuts and could be supported by the following contents for the next campaign search engine marketing:

  • Circle Time for Holidays
  • Activities fun
  • Food games
  • The best recipes Breakfast
  • Ideas Breakfast Fun
  • Quick Food Ideas
  • Delicious Recipes
  • Delicious Food for Busy People
  • The history of Cakes

All these "titles" pages could make great content, videos, photos or podcasts.

Search Engine Marketing content for groups of
Also, if you notice that a specific group of people buy donuts more than other groups of people (such as firefighters, for example) can also create content entitled:

10 reasons why it is great to be a firefighter

This content type could be accompanied by advertisements for products or coupons for fresh samples. The content gives the customer information and associations who want and donuts provide a means to an end. Content and partnerships, and could be compared to Queen and king of a profitable marketing campaign search engine.

1 journals.ecs.soton.ac.uk/newpub/newpub2/sld003.htm

Wilton 2109-861 101-Piece Cake-Decorating Tool Set with Storage Caddy
Wilton 2109-861 101-Piece Cake-Decorating Tool Set with Storage Caddy
List Price: $144.99
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Description

Wilton 101-piece tool and caddy set. This convenient caddy contains our most complete collection of tools, colors and flavors for the cake decorator.

Features

  • 101-piece tool caddy set to organize, carry, and store the essentials
  • Complete collection of tools, colors, and flavors for any cake-decorating enthusiast
  • Caddy holds 48 tips and 12 paste food colors in a lift-out tray; upright storage prevents spills
  • Generous storage space for keeping books, spatulas, bags, and other large supplies neatly organized
  • Measures approximately 15 by 7 by 5 inches
Ateco Decorating Comb & Icing Smoother
Ateco Decorating Comb & Icing Smoother
List Price: $9.99
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Description

Ateco's Decorating Comb & Icing Smoother is made of aluminum. Dual duty allows it to be used to create designs on the side or top of cakes and also used to smooth icing in preparation for decorating. By Ateco. Since 1905, Ateco has supplied fine restaurants and bakeries with quality built, specialty baking tools. Ateco products are internationally renowned for their high quality. When you use Ateco products, you’re not only enjoying quality craftsmanship, you’re also enjoying quality design; the products are a result of over one hundred years and four generations of innovation and development.

Features

  • Dual duty decorating comb and icing smoother by Ateco
  • Made of aluminum
  • Use to create designs on the side or top of cakes
  • Also use to smooth icing in preparation for decorating
  • Ateco - professional quality & quality design
Ateco 55-Piece Plastic Decorating Tube Set with Hinged Storage Box
Ateco 55-Piece Plastic Decorating Tube Set with Hinged Storage Box
List Price: $47.99
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Description

Ateco's 52-Piece Decorating Tube Set with Hinged Storage Box contains 52 of Ateco's most popular decorating tubes, coupler, two flower nails and instructions in a plastic storage container. Made in the USA by Ateco. Since 1905, Ateco has supplied fine restaurants and bakeries with quality built, specialty baking tools. Ateco products are internationally renowned for their high quality. When you use Ateco products, you’re not only enjoying quality craftsmanship, you’re also enjoying quality design; the products are a result of over one hundred years and four generations of innovation and development.

Features

  • 55-piece decorating tube set
  • Set includes coupler, flower nails and Ateco's most popular decorating tubes
  • Instructions and a plastic storage container, also included
  • By Ateco ? professional quality and quality design
Wilton 2104-2546 53 Piece Supreme Cake Decorating Set
Wilton 2104-2546 53 Piece Supreme Cake Decorating Set
List Price: $32.99
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Description

Wilton Supreme decorating set. Decorate many advanced wedding, floral and basketweave cakes as well as basic. Includes metal decorating tips #2,3,5,7,12,16,18,21,32,47,65,67,101, 103, 104, 129, 225 and 352. 24 disposable decorating bags, two tip couplers, 5 icing colors, 1 flower nail, 8" spatula, storage tray and 40 page book!

If you've dreamed of becoming a cake decorator extraordinaire, this decorating set from Wilton has everything you need to get started. Learn how to make icing leaves, roses, stars, ribbons, and basket-weave designs with the 18 different metal decorating tips. Those perfect icing roses everyone is always so eager to pluck off the cake are easily fashioned with the help of the 1-1/4-inch flower nail, and the angled metal spatula is just right for creating smoothly iced surfaces. The set includes 12 disposable plastic icing bags, five jars of icing colors, and two quick-change tip couplers that allow you to use several tips with the same bag of icing. Most importantly, Wilton provides an easy-to-follow instruction booklet that clearly illustrates all the basic techniques, as well as some more elaborate ones--15 different imaginative cake designs are explained in detail. Also included are several cake and icing recipes. --Marianne Painter

Features

  • Complete tool set for frosting and decorating cakes
  • 53-piece set includes tips, icing bags, metal flower nail, and two tip couplers
  • Storage tray and 8-inch angled spatula included
  • 36-page instruction booklet illustrates icing techniques and designs for 15 cakes
  • Clean metal tips with warm water and soap, dry with cloth
Wilton 2104-7778 Master Tip Set
Wilton 2104-7778 Master Tip Set
List Price: $49.99
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Description

Wilton's Master tip set includes 52 metal decorating tips. Decorate sheet cakes, petit fours, muffins, cookies and more using this master tip set. The decorating tips you'll need are housed in this plastic storage case. The master tip set includes these tips: 1, 2, 3, 4, 6, 7, 12, 13, 16, 17, 18, 22, 24, 27, 30, 31, 32, 42, 45, 46, 47, 48, 54, 59, 61, 65, 66, 67, 68, 69, 70, 73, 74, 78, 96, 97, 98, 101, 102, 103, 104, 106, 108, 109, 123, 124, 129, 134, 136, 195, 199 and 2C. It also includes two standard tip couplers and two 1.25-in. flower nails (#9).

With more than 50 tips included in this professional-quality cake decorating set, your imagination is the limit. Garlands, rosettes, stars, flower petals--if you can dream it up there's a tip designed for the job. The angled coupler assists in certain decorating operations, and a standard coupler plus two flower nails for creating roses are included. The set comes packaged in a white plastic storage tray to keep tips and tools organized in a drawer. --Victoria Jenkins

Features

  • Includes 52 metal decorating tips
  • Plastic tip saver case
  • Comprehensive set of tips for cake decorating
  • Standard and angled couplers
  • Convenient plastic tray for storage
Norpro 8 Piece Cake Decorating Set
Norpro 8 Piece Cake Decorating Set
List Price: $6.79
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Description

Easily add beautiful decorations to cakes and pastries, even hors d'oeuvres, with this cake decorating set. Set includes six different metal decorating tips that provide fun, creative decorating options and are easy to add and remove.

Features

  • Set includes 6 tips, 1 pastry bag and 1 coupling
  • 8 piece dessert decorating set for creating beautiful cakes, pastries, and more
  • Reusable pastry bag and plastic coupler
  • Great for beginner and experienced decorators alike; includes recipes and instructions
  • Hand washing recommended
Wilton Dessert Decorator Pro
Wilton Dessert Decorator Pro
List Price: $31.99
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Description

Create beautiful decorations -shells, stars, rosettes, leaves. The great recipe book included is filled with fabulous ideas to serve your family and friends: Decorate desserts with elegant whipped cream or icing designs. Dress up pastry shells with dramatic swirls of mousse. Add sophistication to savories with pretty piped cream cheese or seafood spread decorations. With Dessert Decorator Pro™, you can do it all! Includes 6 Durable Nickel-Plated Tips, 2 Tip Couplers (two sizes hold standard (small) and large tips), Tip/Coupler Dishwasher and Storage Bag.

Features

  • Includes 6 durable nickel-plated tips, 2 tip couplers (two sizes hold standard (small) and large tips), tip/coupler
  • includes storage bag
  • dishwasher safe
  • Includes 6 decorating tips, 2 tip couplers, tip pouch, and idea and instruction booklet
  • Measures approximately 9 by 2 inches
DeMarle 2409 Silpat 11-5/8-by-16-1/2-Inch Nonstick Silicone Baking Mat
DeMarle 2409 Silpat 11-5/8-by-16-1/2-Inch Nonstick Silicone Baking Mat
List Price: $24.99
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Description

Baking has never been so easy. This baking mat works wonderfully as baking pan liner or as a working surface because of its silicon and fiberglass nonstick surface which makes it very easy to clean. It is completely safe in freezers or microwaves. Up to 3,000 uses or more per mat.

Features

  • Flexible silicone baking mat turns any pan into a nonstick surface with no greasing necessary
  • Made in France of fiberglass and silicone; FDA, NSF, and Kosher certified
  • Heat-resistant to 482 degrees F; lasts 2,000 to 3,000 times depending on use and care
  • Wipe down using hot water and dish soap to clean; lay flat or hang to dry; lay flat or roll to store
  • Measures 11-5/8 by 16-1/2 inches; freezer-, microwave-, and oven-safe
Kuhn Rikon Cookie and Cupcake Decorating Set
Kuhn Rikon Cookie and Cupcake Decorating Set
List Price: $26.65
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Description

Instant fun for the whole family - kids and adults - with professional quality results. The Cookie and Cupcake Decorating Set from Kuhn Rikon has everything you need to decorate cookies, cupcakes and cakes. 4 Decorating Bottles for different color icings, 9 interchangeable decorating tips and one frosting spatula.

Features

  • Includes everything you need to decorate cookies, cupcakes, and cakes
  • 4 decorating bottles for different color icings, 5 interchangeable decorating tips, and 1 frosting spatula
  • Decorating bottles include 2 large and 2 small
  • Instant fun for the whole family with professional quality results
  • Preparing for birthday parties is a breeze
Ateco 5357 11 Piece Plain Round Cutter Set
Ateco 5357 11 Piece Plain Round Cutter Set
List Price: $19.99
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Description

Ateco's Plain Round Cutter Set includes eleven cutters with plain edges. Cutters made of stainless steel and range in size from 3/4 to 3 5/8-inches. Cutters are perfect for cutting pastry, cookies, dough, or as a form for food. By Ateco. Since 1905, Ateco has supplied fine restaurants and bakeries with quality built, specialty baking tools. Ateco products are internationally renowned for their high quality. When you use Ateco products, you’re not only enjoying quality craftsmanship, you’re also enjoying quality design; the products are a result of over one hundred years and four generations of innovation and development.

Complete with a tin storage box to reduce clutter, this set of 11 round, stainless-steel cookie cutters comes in handy for all seasons. The cutters range in size from 3/4 inch high to 3-5/8 inches high, and they have rolled edges on top to protect fingers during the cutting process. They're constructed to be long-lasting and are dishwasher-safe. --Fred Brack

Features

  • Set of 11 round cutters with plain edge by Ateco
  • Made of stainless steel
  • Cutters range from 3/4 to 3 5/8-inches
  • Use to cut pastry, cookies, dough, or as a form for food
  • Ateco - professional quality & quality design

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